TV On My Side

Viacom is requesting a substantial fee increase of MTV, Nickelodeon, Comedy Central and other networks. It’s like Paying $6.00 for a gallon of gas, when yesterday you paid only $3.50. Learn more at or read more below.

VIACOM NETWORKS MAY REMOVE MTV,  Nickelodeaon, Comedy Central and more channels until contract negotiations conclude

                         Polaris Cable is a member of NCTC, a national, not-for-profit cable TV cooperative that negotiates programming fees for 1,000 + cable companies across the United States. NCTC is negotiating the Viacom Networks  contract and has informed us that Viacom may elect to remove Comedy Central, MTV, Nick Jr., Nickelodeon, Nicktoons, Spike, TV Land, and VH1 from the cable companies NCTC represents until the negotiations conclude.

The fact that hundreds of other NCTC members face the same loss of carriage emphasizes that this is not a local problem, but a problem that may affect cable customers across the United States

Rest assured that we are on your side and are working to get these networks back on the air at the lowest price so that it has the least impact on your monthly bill

We urge our customers to get the facts and be informed by visiting

We are continuing negotiations with Viacom, owner of MTV Networks.  Viacom has dropped the signal because we didn’t agree to their demands for a large fee increase, which we believe would have costly repercussions for our customers. While we are restricted from talking about specific rates, Viacom demanded a rate increase that’s 40 times the rate of inflation*. Imagine pulling up to the gas pump and finding that gas has gone from $3.50 a gallon to $6.00 – overnight. That’s the scale of some of these large increases.


Viacom owns popular networks such as MTV, Nickelodeon and Comedy Central.  But in order to offer these, the cable networks require us to carry networks that are not as well-known, networks such as MTV2, MTV Hits and  VH1 Classic.

We want our customers to know that fees from these networks account for the bulk of monthly cable bills.  Today’s entertainment marketplace is changing rapidly, and we have seen consolidation among major media companies.  These mergers allow large programming companies significant leverage over independent cable companies such as Polaris Cable.

We pay programmers such as Viacom a fee per channel per month per customer for their programming.  When these contracts conclude, we negotiate new agreements. But when a multibillion dollar company such as Viacom demands an unprecedented increase in its monthly fees, we believe it’s our responsibility to take a stand.

Our goal is to protect our customers from significant programming fee increases.  These large increases impact all of us throughout the cable communities and we want to make sure our customers know we are working on their behalf.

We urge our customers to get the facts and be informed by visiting

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